George Hotel, BW Signature Collection | Airport Hotel in Norwich | Free Shuttle

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George Hotel, BW Signature Collection Norwich Exterior photo

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Key details

Hotel Overview

Arlington Lane, Norwich, United Kingdom, NR2 2DA

Close to the city center

Great

8.6

9.1

/10

5.0

4.4

Loved by George Hotel, BW Signature Collection guests

Spacious room
Cute staff
Spotlessly clean
Excellent facilities
Quiet location
Delicious lunch

"Located in a leafy area just 4 bus stops from Norwich Castle and the main strip of the city centre."

Joo from Singapore

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"The food is marvelous with a menu packed full of choice."

Liz from United Kingdom

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"The hotel is positioned about 15 minutes walk from the City Centre in a quiet position."

Helen Wood from United Kingdom

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Location

The George Hotel is positioned a 12-minute walk from Norwich City Centre, providing access to key attractions like the Castle and Cathedral. It is conveniently located 1.5 miles from Norwich Railway Station and only 20 minutes from Norwich International Airport. Free parking is available on-site for guests traveling by car.

Dining

The George Hotel houses the award-winning No. 10 Arlington Coffee Lounge, Bar and Bistro that serves a variety of modern European cuisine. Guests can choose from traditional English breakfast, light lunches, and a la carte dinner options. The Lounge Bar provides a selection of morning coffee, bar meals, and an extensive beverage menu.

Rooms

Each room at The George Hotel includes a private bathroom for added convenience. Guests will also find tea and coffee making facilities, a work desk, TV, and radio in all individual rooms. The hotel ensures that guests can work and relax comfortably during their stay.

Wellness

The George Hotel does not have a dedicated wellness center, but its inviting Lounge Bar offers a relaxing ambiance to unwind. Guests can enjoy morning coffee and light bar meals at their leisure. This offers a casual setting to recharge after exploring Norwich.

Business Amenities

The George Hotel caters to business travelers with work desks available in each room. Complimentary WiFi is accessible throughout the hotel, ensuring connectivity for meetings and work needs. The hotel's central location also makes it an easy meeting point for business engagements.

Highlights

Location: 12 minutes walk from Norwich City centre

Dining: award-winning restaurant

Rooms: private bathroom

Business: Workspace with work desk

Must-do experiences

Visit Norwich Castle for rich history and stunning views of the city.
Explore the ancient forum and market for local crafts and fresh produce.
Don't miss the charming Elm Hill, perfect for unique shops and cafes.
Savor a traditional Norwich puff pastry from the local bakery, Unthank Bakery.
Take a stroll through the lush Norwich Cathedral grounds for peaceful reflection.

Location: Great

8.9/10Review score

Find the Hotel Location on the Map

Highlights from guests

Guest ParkingHassle-Free Parking

Plenty of free parking made arrival easy. Leaving the car all day to explore nearby areas was very convenient.

Rajesh from India

Review on

DiningTasty, Hot Meals

The freshly cooked breakfast was excellent. A wide selection of hot food, cooked to order, made for a delightful start.

Emily from Canada

Review on

Room FeaturesComfortable Sleep

The bed was really comfy with quality pillows and linen, and I had a great night's sleep in my quiet room.

Hans from Netherlands

Review on

Meeting RoomsPerfect Function Space

The event space was great value. It was easy to arrange and the food was delicious and plentiful.

Olivia from Australia

Review on

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Pick the Room That Suits Your Travel Needs

Rooms for singles, families, or groups—many with breakfast, free cancellation, and exclusive airport packages

Standard Single Room

2 persons

240 sq. feet

1 Single bed

room details

Superior Single Room

2 persons

240 sq. feet

1 Single bed

room details

Standard Double Room

2 persons

305 sq. feet

1 Double bed

room details

Family Room Double Single Beds

2 persons

315 sq. feet

1 Single Bed or 1 Double Bed

room details

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View Room Rates & Availability by Date

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Facilities

Comfortable Rooms and Convenient Services to Enhance Your Layover

Facilities: Great

8.7/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Smoke detectors
Fire extinguishers
Key access

Services

Pet amenities available
Room service
Housekeeping
Dry cleaning
Welcome drink

Dining

In-room breakfast
Restaurant
Bar/ Lounge area
Packed lunches
Special diet menus

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Children's buffet
Board games

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Room features

Air conditioning
Heating
Sitting area
Terrace
Garden furniture
Tea and coffee facilities

Media

Direct dial telephone
AM/FM alarm clock

Dining Onsite

At the George Hotel, BW Signature Collection, culinary experiences abound, showcasing a delightful blend of British, Mediterranean, and European flavors. Whether it's a casual breakfast or an elegant dinner, each dining option invites guests to indulge in delicious fare and warm hospitality.

George Hotel, BW Signature Collection Norwich Restaurant photo

No. 10 The Arlington Bistro

British and Mediterranean with a focus on local ingredients

Ambiance

A relaxed bistro setting perfect for meetings and casual gatherings, combining cozy interiors with a welcoming atmosphere.

Key Offerings

Featuring a curated bistro menu alongside an ever-changing specials board, highlights include cooked-to-order breakfasts, an array of light lunches, and a la carte dinner choices.

Reservation

Not needed

Cooked-to-order breakfasts served on weekdays from 7 AM to 9:30 AM; lunch and dinner hours vary.

10 Arlington Coffee Lounge, Bar and Bistro

Modern European

Ambiance

A stylish yet casual lounge with a contemporary design, perfect for leisurely coffee mornings or after-work drinks.

Key Offerings

Enjoy traditional English breakfasts, light lunches, or unwind with all-day dining featuring a selection of wines and cocktails.

Reservation

Not needed

Hours vary; generally open for breakfast, lunch, and dinner.

Location & Directions

Arlington Lane, Norwich, United Kingdom, NR2 2DA

Map view

Arlington Lane, Norwich, United Kingdom, NR2 2DA

City landmarks

Church

Norwich Cathedral

1.4 mi

Landmark

Norwich Castle

1.1 mi

Park

Eaton Park

1.2 mi

Event hall

The Forum

1.1 mi

Garden

The Plantation Garden

1.1 mi

Church

Catholic Cathedral of St John the Baptist

1.1 mi

Museum

Strangers' Hall Museum

1.2 mi

Landmark

Elm Hill

1.3 mi

Church

St Peter Mancroft

4700 ft

Landmark

The Guildhall Norwich

1.1 mi

Museum

Sainsbury Centre for Visual Arts

1.9 mi

Landmark

Tombland

1.3 mi

Park

Earlham Park

1.5 mi

Church

Church Of St Giles

1.1 mi

Museum

Museum of Norwich at the Bridewell

1.3 mi

Landmark

Surrey House

3800 ft

Park

Chapelfield Gardens

1.2 mi

Gallery

Norwich Arts Centre

1.1 mi

Landmark

Riverside Walk

1.5 mi

Shopping Area

intu Chapelfield

4600 ft

Church

Church of St John Maddermarket

4800 ft

Landmark

The Mustard Shop Museum

1.0 mi

Museum

John Jarrold Printing Museum

1.4 mi

Landmark

City College Norwich

2200 ft

Church

Christ Church

2200 ft

Landmark

Gravity Trampoline Parks Norwich

1.4 mi

Shopping Area

Castle Mall

1.0 mi

Landmark

The South Asia Collection

1.1 mi

Museum

Dragon Hall

1.3 mi

Nearby

Church

Church Of The Holy Trinity

600 ft

Restaurants

Hong Kong Chinese Takeaway

2100 ft

166A Unthank Road

Unthank Kitchen

2700 ft

117 Unthank Road

New Sole Plaice

3300 ft

27 Suffolk Square Via Vauxhall Street

Bloomers & Danish

3200 ft

2 Distillery Square

Sanctuary Coffee Stop

3600 ft

Grove Walk

The Coachmakers Arms

2700 ft

9 St. Stephens Road

Sam's

3300 ft

26 Suffolk Square

Littlehaven Coffee Co

3000 ft

45 St. Stephens Square

The Pod

3400 ft

Norfolk & Norwich University Hospital

The Champion

3500 ft

101 Chapel Field Road

Explore Norwich

Norwich Castle

5-minute drive

Historic fortress with stunning views of the city, offering exhibitions and family-friendly events throughout the year.

Norwich Cathedral

10-minute drive

Remarkable 11th-century architecture known for its beautiful cloisters and tranquil gardens, perfect for a peaceful visit.

The Forum

20 minutes' walk

Modern public space hosting events, galleries, and a café; renowned for its striking architecture and community vibe.

The Plantation Garden

20 minutes' walk

Victorian garden offering a serene escape with a unique Gothic fountain and lush plant collections, ideal for relaxation.

Eaton Park

25 minutes walking

Sprawling green space with sports facilities, playgrounds, and gardens, great for family picnics and outdoor games.

Riverside Walk

25 minutes walking

Scenic walking trail along the River Wensum, offering beautiful views and opportunities for wildlife spotting.

Unthank Kitchen

10 minutes' walk

Casual dining with seasonal dishes; known for its local produce and vibrant atmosphere. Reservations recommended.

Hong Kong Chinese Takeaway

8 minutes' walk

Authentic Chinese takeaway known for its quick service and delicious menu, perfect for a relaxed meal back at the hotel.

Norwich Arts Centre

25 minutes' walk

Vibrant venue offering live music, arts events, and community programs, appealing to diverse cultural tastes.

The Guildhall Norwich

20 minutes' walk

Historic venue hosting various events including concerts and exhibitions; a lively place to experience local culture.

How to Navigate the City

City Centre

Norwich21 min · 1.1 mi

Airports

Norwich International (NWI)19 min · 7.5 mi

Cambridge (CBG)143 min · 58.9 mi

Train

Norwich Train Station Building24 min · 1.2 mi

Bus

Bus stop3 min · 700 ft

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 11 am

Guest Parking

Private parking is possible on site for free.

Internet

Wireless internet is available in for free.

Breakfast

You can start your day with a full breakfast, which costs GBP15.95 per person per day.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are allowed on request.

Number of rooms:

Real Guest Reviews & Ratings

What Previous Guests Had to Say

Review summary

Based on recent reviews

Guests frequently appreciate the George Hotel's convenient location, finding it's within a manageable walk to Norwich city center. The generously sized rooms are often mentioned, with comfortable beds and well-received air conditioning. Many guests enjoyed dining at the hotel, particularly highlighting the superb evening meals and excellent breakfast options; some found the croissants at the continental breakfast a little dry. On-site parking is also viewed as a significant plus.

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Review score

Based on 1047 verified reviews

8.7/10

Great

92%

Recommend

Paid Wi-Fi

9.4/10

Staff

9.4/10

Value for money

8.5/10

Facilities

8.7/10

Pros

Helpful staff

Clean rooms

Comfortable beds

Fresh menu

Cons

Noisy pipes

Christopher from United States

Family with children

Family Room One Double Bed Bunk Beds Kitchen or Sitting Area

3 nights in November 2025

Reviewed:January 13, 2026

9/10

ample spaceeasy parkingconvenient location

I stayed in a family room with one double bed and bunk beds. this room offered ample space. the parking was easy. I found a spot in the courtyard with no issues. the location was also convenient for accessing the city center by bus.

the soundproofing was poor. i could hear some noise from outside late at night

0 Helpful

Amelia from United Kingdom

Family with children

Standard Double Room

3 nights in August 2025

Reviewed:October 17, 2025

8.5/10

Central Location and Great Service

central locationexcellent servicesubstantial breakfast

I appreciated the hotel's location near central amenities and walking distance to attractions. The staff showed excellent service and readily provided directions. The breakfast was a substantial offering with multiple choices, setting me up for the day.

Dining

9/10

The hotel restaurant served a wide variety of meals and snacks throughout the day. The breakfast buffet had options like pastries, fruit, cereals, cooked breakfast items and juices. The dining area was clean and well maintained.

Facilities

8/10

On-site parking was available at no cost, it provided convenient access. Public transport connections, including bus stops, were very close. The bar area offered indoor and outdoor seating.

Service

9/10

The hotel staff readily provided local information and directions upon request. Check-in was friendly and informative and staff were available around the clock. Requests were fulfilled quickly.

Rooms

8/10

The room included a comfortable bed and an air conditioning unit. The room also included tea and coffee making facilities. The bathroom offered a shower and a range of complimentary toiletries.

0 Helpful

Joshua from United Kingdom

Couple

Standard Twin Room

3 nights in June 2025

Reviewed:September 13, 2025

9.0/10

Excellent Stay

nice buildingnice interiorground floor roomdining area

I appreciated the hotel's appearance. The building and interior were very appealing. My ground floor room met my needs well. I was grateful for the fan, due to the warm weather. I also found the dining area pleasant, both inside and outside.

My door did not fit perfectly. It allowed light and noise from the corridor.

Facilities

9/10

The hotel offers free parking on the premises. This provided added convenience . There is also an on-site restaurant open to both guests and the public. It offers diverse menus. The premises include well-kept outdoor seating areas.

Dining

10/10

Breakfast features a varied selection of hot and cold options with multiple choices. The restaurant's lunch menu includes soups, salads, and sandwiches. The restaurant provides both indoor and outdoor seating. This gives flexibility during dining.

Rooms

8/10

My room included a comfortable bed. adequate space for luggage. The room featured blackout curtains, ensuring restful sleep. The bathroom included a shower. Towels were provided.

Location

9/10

The hotel is near various local attractions. Those are easily accessible. Public transportation is available close to the hotel. Several shops and restaurants are located within walking distance, we loved the short walk!

0 Helpful

grayson from united kingdom

Business traveller

standard twin room

3 nights in August 2025

Reviewed:August 23, 2025

8.7/10

solid stay

clean roomcomfortable bedhelpful staff

i stayed three nights. the room was clean and the bed proved really comfortable. the shower was hot. the staff was friendly and helpful.

the bathroom had a very slight musky smell. i kept the door closed.

Facilities

9/10

the hotel provides parking spaces , a bar area open until late. a patio area for relaxation after a busy day visiting the golden triangle and walking into town.

Service

9/10

the reception staff were flexible and helpful, offering assistance with any request, such as providing tea and coffee facilities and ensuring a warm welcome at the reception desk for all the guest.

Dining

8/10

Breakfast included eggs, bacon, sausage, tomato, mushrooms, beans, fried slice, black pudding, hash browns, and toast, also tea or coffee. The restaurant serves meals and cocktails in a comfy atmosphere.

0 Helpful

Questions of the users

About George Hotel, BW Signature Collection

Is there a nearby bus stop for easy travel to the city center, and can I leave my car in the parking lot after checking out?

10 November 2024

Yes, there is a bus stop just outside the hotel that runs approximately every 10 to 15 minutes into the city center. Guests are welcome to leave their vehicles in the car park after check-out to explore the area.

Are there accessible rooms for guests who find stairs challenging?

15 December 2024

There is an accessible room available that meets specific needs, along with ground floor rooms that can accommodate guests who may find stairs difficult.

Is room service available for guests during their stay?

25 January 2025

Yes, room service is offered, with a standard tray charge of £3.50 added to the bill. Please note that it's available only during designated food service hours.

Are disabled parking spaces available, and what should I do if the parking lot is full?

5 February 2024

There is one disabled parking space located at the front of the hotel. If all spaces are occupied upon arrival, please visit reception for assistance.

What are the breakfast hours throughout the week?

30 March 2025

Breakfast is served from 7:00 AM to 10:00 AM on weekdays, and from 8:00 AM to 10:00 AM during weekends and bank holidays.

Are there ground floor rooms available with twin beds?

20 April 2025

Yes, ground floor rooms with twin beds are available for guests who require them.

What is the driving distance from Guist to the George Hotel?

12 May 2025

It is approximately a 64-kilometer drive from Guist to the hotel, which typically takes around 40 minutes.

How can I book a pet-friendly room with a king bed, and what rates apply?

1 June 2024

To book a pet-friendly room with a king bed, check the room type descriptions where it indicates if pets are allowed. Any specific requests can be added to the booking notes for consideration.

What is the pet policy regarding small dogs?

15 July 2024

There is a £10 charge per night for small dogs, and they are only permitted in designated pet-friendly cottage rooms.

What are the check-in hours, and is there a specific time for the last check-in?

10 August 2024

Guests can check in anytime after 2:00 PM on the day of arrival, as the hotel operates 24 hours a day.

Are there secure storage options available for bicycles overnight?

25 September 2024

Yes, there is secure storage available for bicycles in a locked housekeeping office.